Patta X Experimental Jetset Lookbook

Patta and Experimental Jetset are proud to present their latest collaboration. The two brands are no strangers to each other, having worked on projects in the past. Founded in 1997 in Amsterdam, Experimental Jetset is a small, independent, graphic design studio with a simple mantra: “turning language into objects.” The studio’s modern style focuses on printed matter and conceptual, site-specific installations, their work is recognized globally and featured in exhibitions at world-renowned institutions.

Patta and Experimental Jetset have created a full capsule of unique designs that echo the values of psychogeography. Experimental Jetset has overlaid classic Patta staples such as the Coaches Jackets, Hooded Sweaters, Graphic T-Shirts and Crewneck Sweaters with a psychogeographic spin. Harnessing the aesthetic of metropolitan maps and directional signage. The idea of psychogeography is to defy the prescriptive directions leading you through a city, and instead drift, explore and wander in a more natural, free-flowing way. With this capsule collection, you can remind yourself that it's all about the journey, not the destination. Reject the autopilot routes you typically travel and explore based on impulse. This collaboration is about the apparel and where you take these styles. Right is left. Left is right. South is north. North is south.