Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the Nike brand is almost synonymous with sneaker culture. As the company behind revolutionary styles like the Air Max series, Air Force 1's and the Cortez, their arsenal of Swoosh adorned footwear is so vast, that their logo is now one of the most recognisable symbols on the planet. Originally released in 1982 as a basketball shoe, the Nike Air Force 1 has since broken the barrier of being a performance shoe. Nike's first silhouette featuring 'Air' has reached an immense level of popularity and we can see why, you can never go wrong with a pair of 'Uptowns'. DM0211-001
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