For 2025, adidas brings back one of its most iconic lines — EQT — with a heavy drop of footwear and apparel that nods to its legacy while looking straight ahead. To mark the moment, Denzel Dumfries fronts the campaign — an athlete whose energy and presence embody what EQT has always stood for: performance, purpose, and authenticity.When the first adidas Equipment line dropped in 1991, it changed the game. Built with no shortcuts, no gimmicks — just the best of the best. That same spirit still runs deep. From archive-inspired silhouettes to modern reworks like the EQT Prototype and EQT CSG, every piece carries the DNA of a range that once eclipsed everything around it — and still holds that power today.Over three decades later, EQT continues to define what it means to blend heritage with innovation. This isn’t just a comeback — it’s a reminder that true quality never fades.To celebrate the return, we’re keeping things rooted in the community with an in-store panel talk and DJ event at Patta Milan on October 15th, exploring one central question: What does club culture mean in Italy today — and especially in Milan?We’ll be joined by three panellists shaping nightlife both locally and internationally, including Lina Giselle, resident DJ at trrrmoto, who brings her insight on how the scene has evolved and what makes the Italian sound distinct.
